Mirage Final Result

Mirage Realtime 3D Configurator

CHALLENGE:

To develop a creative concept that would demonstrate the key advantages of Mirage’s proprietary Omnipolar® sound technology for presentation at point-of-purchase and online. Subsequently, to execute the creative concept in audio and video.

SOLUTION:

Ignition created and produced a 30 second video that illustrated the construction, design and unique sound characteristics of the Mirage Omnipolar® system.

HOW WE DID IT:

Using the manufacturing CAD data provided by Mirage’s design team, we integrated and rendered the speakers into a studio lit, 360 degree turntable sequence which included the assembly of the speaker’s individual parts. To fulfill the client’s request for a ‘lifestyle’ context, we created a virtual 3D living room in which the speakers were placed. Music was scored to support the key words which appeared throughout the video.