Movie 360 Turntable

Final Print Results

CHALLENGE:

To produce multiple perspective images of a new model locomotive for Go Transit in Ontario, Canada. This was needed to facilitate the presentation of a new graphic design by the agency. The final rendered images were used by Go Transit’s PR department prior to the locomotive being put into service.

SOLUTION:

We created 7 high resolution images showing different key perspectives of the locomotive and a 360 ‘loopable’ animation. The use of studio lighting techniques enhanced the usability of images for marketing communications. As a result of this exercise, the agency could finalize the design proposal. Thus when painting the locomotives prior to delivery, time and money were saved.

HOW WE DID IT:

Upon creating an accurate and efficient model from CAD sketches, we worked with Go Transit’s agency to apply various design concepts. The approved decal design could be reviewed at various angles and tested against the complex curvature of the train. Using 3D (vs. traditional 2D Illustrator files), the agency was able to make several modifications and refine their creative accordingly.

3D Model Creation