CHALLENGE:

To quickly and cost effectively produce running footage of the 2010 Buick LaCrosse for the vehicle’s presentation at the 2009 Detroit Autoshow.

SOLUTION:

We seamlessly integrated Buick CAD data into a seven second sequence of existing HD running footage of an older Buick model.

HOW WE DID IT:

Using the provided CAD mesh model, we 3D tracked its motion to the original vehicle in the sequence. Using lighting cues in the footage, we re-engineered a lighting grid to simulate light direction and color temperature. Reflections were also added to finesse its integration into the environment. Special attention was focused on the motion-blurred wheels to delineate the car’s change in speed.

Original Footage

CAD wireframe/3D track/final render