Commercial:

Turntable Colors:

CHALLENGE:

To demonstrate the new visual capabilities of the Autotrader.com website.

SOLUTION:

For a US TV spot, Ignition provided an animation of a 360 turntable rotation of a recent Pontiac Solstice. In addition to this, we also provided the vehicle animation in all color configurations in a high definition format.

HOW WE DID IT:

Ignition acquired an existing model of the vehicle. After importing the model into our 3D software, our team applied shaders, textures and lighting to create a realistic and seamless 360 rotation of the car in all colors. The output resulted in a high definition series of animations which were used by the post production company in a creative and versatile way.

Using A Matte To Isolate Body Panel For Color Adjustment